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Digital Marketing Specialist
Boca Raton, FL

Position

We are seeking an experienced Digital Marketing Specialist (Marketing Associate) based in our Boca Raton, Florida office. This position will contribute to the planning and execution of our digital marketing strategy, leveraging data and technology to connect with customers across the entire experience, from brand awareness and engagement to lead generation, retention and analytics.

The ideal candidate should have a tremendous amount of creative excellence along with being analytically solid. This position requires effective time-management, project management, problem solving, teamwork and collaboration skills. The successful candidate will be adept at taking direction when appropriate, with the ability to work independently and coordinate efforts from multiple parties.

This is an opportunity to join a growing team in a fast-paced and challenging work environment. This position offers the unique opportunity to be on the ground floor of a digital-first mindset and transformation, as part of a centralized marketing group interacting with the entire firm.

Key Responsibilities

  • Creatively utilize social channels to drive traffic with relevant information and drive strategic messaging throughout the client journey
  • Create and post across all social media platforms, including content of culture, investment results, community, people
  • Monitor and manage online communities and ensure consistency of company presence across social media platforms
  • Develop deep understanding of target audience segments and ensure messaging is consistent with firm messaging, opinions and beliefs
  • Own and manage marketing automation platform efforts
  • Collaborate with marketing content team in creation of digital content needs (e.g., social media engagement, video scripts)
  • Build and optimize emails and landing pages as part of a cohesive nurture campaign strategy
  • Integrate digital resources to enhance marketing campaigns, including email marketing, social media marketing, visual (video) marketing, SEO and SMO
  • Provide expertise on digital marketing best practices, testing and optimization and drive results in planning and managing end-to-end audience campaigns
  • Use social listening to create needs-based content
  • Develop strategic digital strategy to best reach mobile-only or non-priority clients and prospects
  • Maintain website content, digital content library and assets
  • Use web analytics to determine the success of marketing campaigns and next steps
  • Ensure excellence by staying current with digital innovation and trends to deliver high-quality client experience and recommend process improvements to enhance team competencies

Qualifications

  • Bachelor’s degree in business, marketing, journalism, communications or relevant area
  • Minimum 2-4 years of experience in a digital marketing capacity
  • Prior experience within financial services and/or investment management not required
  • Excellent written and verbal communication skills
  • Excellent project management skills and attention to detail
  • Strong interpersonal skills and ability to work in team environment
  • Self-starter and demonstrated ability to work on multiple concurrent projects
  • Understanding of all relevant social media best practices
  • Ability to leverage technology and develop efficient processes and workflows
  • Familiar with web design and content management systems
  • Proficiency in MS Office Suite, WordPress, Adobe Creative Suite, HTML/CSS a plus

Additional Information

  • Full-time Employee
  • Location – Boca Raton, FL
  • Polen Capital is a ROWE (Results-Only Work Environment) and offers competitive health benefits

INSTRUCTIONS FOR SUBMITTING APPLICATIONS

Qualified candidates should submit their resume and cover letter to jobs@polencapital.com. All candidates must be a citizen of the United States or a permanent resident.


We are a high-achieving, team-oriented investment firm where talented professionals can thrive in a culture built for growth.

Stan C. Moss   |   CEO, Polen Capital

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