Polen Capital is seeking a Digital Marketing Director who will oversee the planning, expansion, and execution of our digital marketing initiatives. This will involve leveraging data and technology to connect with customers across the client journey. This is a people-manager role based in either our Boca Raton, FL headquarters or Boston, MA office, reporting to the Head of Marketing.

Roles & Responsibilities

Campaign Management

  • Manage all aspects of marketing campaigns. Lead content strategists, digital marketing channel managers, analytics practitioners, and outside agencies through campaign ideation, development, launch and optimization
  • Partner with the Distribution organization to define business growth opportunities, optimize sales pipelines, and deliver digital marketing campaigns that align with Distribution business priorities
  • Drive agile marketing best practices in a growing Marketing organization
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Provide expertise on digital marketing best practices, testing and optimization; drive results in planning and managing end-to-end campaigns

Digital Channel management

  • Develop and execute the framework for the firm’s expanding digital channel marketing strategy
  • Integrate digital resources to enhance marketing campaigns including web, email, video, SEO/SEM, and social media
  • Consistently leverage data, analytics, insights, and metrics to guide digital strategy and execute compelling, value-add marketing programs through the marketing funnel
  • Enhance and further build social media presence

Marketing Team Growth & Technology

  • Ensure excellence by staying current with digital innovation and trends to deliver high-quality client experiences
  • As a marketing leader, recommend process improvements to enhance team competencies, brainstorm new and creative growth strategies
  • Provide perspective for emerging technology adoption where appropriate

Team Leadership

  • Cultivate mastery of Firm culture, capabilities, investment philosophy, and strategies
  • Enable direct reports to learn, grow and thrive in an environment where “Going Beyond” is expected
  • Build and maintain strong, positive interpersonal working relationships with key business partners to accomplish team and firmwide goals
  • Participate in ad hoc marketing projects and initiatives, as needed

Preferred Qualifications

  • 15+ years of broad marketing experience and digital marketing expertise. Prior experience in financial services and/or investment management strongly preferred
  • Mastery of all relevant digital marketing best practices
  • Experience with marketing automation tools (Marketo preferred)
  • Excellent written and interpersonal communication skills
  • Strong analytics and business acumen leveraging results to make recommendations for future actions
  • Keen analytical eye with the ability to identify trends in data and turn them into meaningful insights
  • Strong project management skills and attention to detail
  • Up-to-date with the latest trends and best practices in digital marketing and measurement
  • Demonstrated expertise with customer personas and customer journeys a plus
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Experience with agile marketing practices a plus
  • Flexible and adaptable, able to react quickly to changing requirements and new challenges
  • Demonstrated ability to work effectively in a fast-paced, results-driven, team-oriented environment

Additional Information

  • Full-time Employee
  • Boca Raton, FL or Boston, MA
  • 10-15% travel expected
  • U.S. Permanent Work Authorization (required)
  • COVID 19 vaccine required
  • Polen Capital is a ROWE (Results-Only Work Environment), offers competitive health benefits, annual individual training budgets, and 12-week paid parental leave

Instructions for Submitting Applications

Research shows that women and other minority groups tend to apply only if they meet 100% of the criteria. We are committed to leveling the playing field, and we encourage women, people of color, and those in the LGBTQ+ community to apply for positions even if they do not necessarily check every box outlined in the job description.

Polen Capital is also committed to protecting the health and well-being of our team members, their families, and members of our community against COVID-19. Accordingly, we require all team members based in the United States to be fully vaccinated against COVID-19, unless they have a documented underlying medical condition or sincerely held religious belief that prevents such vaccination. Offers of employment will be conditioned upon applicants presenting proof of completing a full COVID-19 vaccination or obtaining a medical or religious exemption.

Qualified candidates should submit their resume and cover letter to [email protected].